RATE THIS! A&F’s Fierce Campaign
What’s with the word “fierce” lately? Beyonce did it and A&F has unveiled a web book titled FIERCE!
The images are combinations of photography from Bruce Weber (who has shot A&F campaigns in Austin) and quotes from William Shakespeare and Winston Churchill among others.
As always Weber’s work is beautiful but what do you think of A&F’s FIERCE campaign? Rate it below…
(average: 2.67 out of 5)
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An awful timid marketing campaign. Must be intended for mothers who buy clothes for the son she wishes were dating (wooing!) more girls.